Zero-Click Searches: How to Win Traffic without a Click
The search engines are not limited to the traditional search click visit model anymore. It is 2025, and zero-click searches are more prevalent than ever. There are others— featured snippets, knowledge panels and AI-generated answers being just a few in the list — but what these SERP features have in common is that they usually […]
The Impact of Google’s Mobile-First Indexing: What Website Owners Need to Know
Mobile browsing is more popular than desktop-based browsing. In the digital era we live in, mobile browsing is increasingly prevalent. This change was soon followed by an acknowledgement from Google via the Mobile-First Indexing that the way we rank and index sites has fundamentally altered. But how does it affect you as owner of a […]
Zero-Click Searches and Google Ads: How to Stay Visible in 2025
The way people search is changing, as is how Google presents results. The decline of the Click in 2025 has resulted in zero-click searches, where users find the information they need directly within the search engine result page (SERP). This may sound like a downgrade for advertisers, but in reality, it creates new opportunities for […]
Dark Mode Design: Enhancing UX in 2025
As technology constantly evolves and user criteria change, one of the patterns that remain in new and modern UI/UX design is the use of dark mode. By 2025, dark mode isn’t setting the tone; it’s a given and a feature that significantly enhances the user experience. At Base Creative, we delve into more detail on how […]
Facebook Marketing – The Ultimate Guide 2025
One of the major advantages of social media marketing is the opportunity to improve the brand visibility of small businesses, even in a competitive marketplace. Facebook is one of the most popular social marketing channels—and its appeal is clear: The platform boasts a user base spanning 3 billion people. Facebook marketing is mainly about marketing a business […]
The Importance of Local SEO for Small Businesses: How to Make Your Online Presence Known to Your Local Community
As a business owner, it’s important to make sure that your online presence is felt in your local community. After all, a significant portion of your customer base is likely to come from people living and working nearby. Local SEO (search engine optimization) is the process of optimizing your online presence so that your business […]
Understand the Facts – How Guest Posting will help you to get more traffic?
Almost everyone has a blogging platform, even their dogs do! But, is that blog platform getting all the traffic? Are you really spending quality time with your customers? Or, soon you might realize that barely anyone is reading the blogs. If so, then you must not worry. You may start guest blogging. Or if you […]
5 Steps To Design A More Mobile-Friendly Website
Is your website mobile-friendly? Just because you can use it on your phone does not mean that it is mobile-friendly. Nowadays people are less active on PC or laptop. They get and want all the features in the grip of their hand. Buyers use their smartphones to check and compare the prices and make a […]
2021 Digital Marketing Tips You Should Know
Yay! We are into 2021! It is time we start to dominate our world and make the most of a brand with the use of the best 2021 digital marketing tips. Of course, every year the trend changes, and thus consumer behaviour. A digital marketer has to analyze the psychology of the consumer outside to […]